by Amplitude Marketing | Apr 4, 2024 | SEO
Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be...
by Amplitude Marketing | Apr 4, 2024 | SEO
Sixty percent of citations on AI search engine Perplexity overlap with the top 10 Google organic search results, according to a new analysis. Healthcare had the highest result overlap – 82%. Both Perplexity and Google cite authoritative sites like the Mayo Clinic and...
by Amplitude Marketing | Apr 4, 2024 | SEO
Instagram shed light on why your posted videos may not be reaching all of your followers on the platform. Adam Mosseri, head of Instagram, explained that “nobody” reaches every single one of their followers due to two primary reasons: Many of your followers may not...
by Amplitude Marketing | Apr 4, 2024 | SEO
Are you searching for the right marketing automation platform to help scale your marketing efforts? As strategies like ABM and personalization become critical for engaging today’s buyers, many companies find they’ve outgrown their current tools and need enhanced...
by Amplitude Marketing | Apr 4, 2024 | SEO
Negative keywords are crucial for optimizing Google Ads campaigns. They save budget, improve ad relevance and sculpt ideal traffic. Without a strong PPC strategy, wasted spend and ineffective placements can occur. This article dives into negative keywords,...
