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Ads on X (Formerly Twitter) Are an Untapped Opportunity. Here’s How to Make the Most of Them

Ads on X (Formerly Twitter) Are an Untapped Opportunity. Here’s How to Make the Most of Them

by Amplitude Marketing | Apr 9, 2024 | Digital Marketing

There’s a narrative among marketers that I’m tired of hearing, and it’s that X (formerly Twitter) ads don’t work. I admittedly started experimenting with X ads for my marketing consulting business somewhat out of desperation after a series of unfortunate events locked...
Google Ads Intelligence: How to Use Google Ads AI for Your Next Campaign

Google Ads Intelligence: How to Use Google Ads AI for Your Next Campaign

by Amplitude Marketing | Apr 9, 2024 | Digital Marketing

Google Ads is the world’s largest PPC advertising platform. If used effectively, you can generate significant profit for companies. But wrapping your head around it can be hard. Google Ads requires a lot of testing and experimentation. Or, at least, it did until now....

This Legacy Brand’s Next 100 Years is Inspired by Its Past

by Amplitude Marketing | Apr 9, 2024 | Digital Marketing

In the wake of its anniversary, British clothing company Belstaff has rebranded and replatformed. More

Best of SearchBot: Create a strategy to build high-quality backlinks

by Amplitude Marketing | Apr 9, 2024 | SEO

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its...

Google’s potential HubSpot deal likely to spark fresh antitrust scrutiny

by Amplitude Marketing | Apr 9, 2024 | SEO

Google’s potential HubSpot acquisition is expected to face resistance from both U.S. and European antitrust regulators. Although Google hasn’t officially bid to acquire the online marketing software company, valued at $35 billion, experts are discussing whether such a...
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