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How to Create an SEO Strategy for 2024 [Template Included]

How to Create an SEO Strategy for 2024 [Template Included]

by Amplitude Marketing | Mar 15, 2024 | Digital Marketing

Here‘s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be. Here‘s a true statement you don’t hear as often: Your SEO strategy shouldn’t focus on keywords. These days, most businesses understand the basic concepts of SEO...
Google Product Studio launches seasonal themed templates

Google Product Studio launches seasonal themed templates

by Amplitude Marketing | Mar 15, 2024 | SEO

Google Product Studio launched seasonal themed templates, offering advertisers a convenient solution to instantly generate eye-catching promotional images for various holidays. With the release of the first templates for St. Patrick’s Day available now, advertisers...

Amazon apologizes after its AI advertising system makes costly error

by Amplitude Marketing | Mar 15, 2024 | SEO

Amazon apologized to advertisers after its automated advertising system charged them to promote products they couldn’t sell. The retail giant confirmed that some sellers have been charged for misdirected ads, and assured that it was actively working to resolve the...
Reddit launches new ad format that closely resembles user posts

Reddit launches new ad format that closely resembles user posts

by Amplitude Marketing | Mar 15, 2024 | SEO

Reddit announced a new ad format known as “free-form ads,” which closely resembles the appearance and style of user-shared posts on the platform. This new ad format allows advertisers to interact with users in a manner similar to regular posts, with the objective of...

Google SGE could cost publishers $2 billion in ad revenue

by Amplitude Marketing | Mar 15, 2024 | SEO

Google’s Search Generative Experience may result in a substantial loss of advertising revenue for publishers, potentially amounting to $2 billion. The AI-powered search engine is expected to trigger a significant decline in search traffic, ranging from 20% to 60%....
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