How SEOs can deal with unwanted adult-intent traffic

SEO for adult sites is a fiercely competitive space – yet pervasive and unwanted adult-intent traffic remains a big challenge for enterprises, ecommerce sites and marketplaces.  Here is why this is a problem and what can be done about it. When non-adult sites rank for...

A guide to effective PPC projections

“We want to hit {goal}. What should we expect to spend?” Whether in-house or at an agency, if you’ve been in PPC account management, odds are you’ve been asked some version of that question at least once.  And for some, there’s a tendency to want to spit out a...