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What You Need To Know About Token-Gated Commerce

by Amplitude Marketing | Sep 6, 2023 | Digital Marketing

Token-gated commerce is the future of buying online. It gives customers a way to earn perks like exclusive products or access to in-person experiences. And it gives businesses more ways to tailor their customer’s experience and collaborate with other brands. Here’s...

Evergreen Content Explained: 2 Key Ingredients for Success

by Amplitude Marketing | Sep 6, 2023 | SEO

  For content to be evergreen, it needs to match two criteria: It needs to target an evergreen topic Evergreen topics are topics with consistent interest over time.  For example, as long as formal wear is required, “how to tie…Read more ›
Google adds URL Contains targeting functionality to Performance Max

Google adds URL Contains targeting functionality to Performance Max

by Amplitude Marketing | Sep 6, 2023 | SEO

Google has launched the URL Contains targeting functionality on Performance Max. The feature, which is also available on Dynamic Search ads (DSA), enables you to manually specify which URL to show your PMax ads to. Here’s a preview of how to access the new tool on the...

Meta may remove ads on Facebook and Instagram for subscribers in Europe

by Amplitude Marketing | Sep 6, 2023 | SEO

Meta is reportedly considering paid versions of Facebook and Instagram that would ban ads in Europe. The cost of the subscription and potential rollout date has not yet been confirmed by the company. However, Meta will continue to offer free versions of its apps which...

Microsoft Advertising Editor expands audiences to all markets

by Amplitude Marketing | Sep 6, 2023 | SEO

Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. The platform has also launched new audience types. Alongside this expansion, the platform now supports bulk associations for In-market audiences, as well...
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