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New York Times: Don’t use our content to train AI systems

by Amplitude Marketing | Aug 11, 2023 | SEO

Although Google wants all online content available for AI training, the New York Times clearly wants to opt out. The Times has changed its terms of service, aiming to prevent AI companies from using the media organization’s content to train their systems. Why we care....
Google tests scan-to-call QR codes and extra images on sponsored ads

Google tests scan-to-call QR codes and extra images on sponsored ads

by Amplitude Marketing | Aug 11, 2023 | SEO

Google Ads appears to be testing a new QR codes ad extensions. Scanning the QR code lets consumers instantly call a number provided by a business or brand. The feature, which was first spotted by SEO analyst Khushal Bherwani, has been appearing on a new expandable...

3 creative-driven tips to optimize your PPC performance

by Amplitude Marketing | Aug 11, 2023 | SEO

Historically, PPC marketers are accustomed to spending hours behind a spreadsheet crunching numbers, analyzing bid models, finding statistical significance for test results, and carefully plotting the next move.  PPC has been very logical, data-driven and more science...
YouTube launching New and Returning Viewers by Format report

YouTube launching New and Returning Viewers by Format report

by Amplitude Marketing | Aug 11, 2023 | SEO

YouTube is launching a new analytics report to show your new and returning viewers by format type. What it looks like. You will find it on the Content > All tab in YouTube analytics. You’ll initially see data based on the past 28 days by Shorts, Videos and Live....
Digital PR vs. manual link building: Adapting to the modern search landscape

Digital PR vs. manual link building: Adapting to the modern search landscape

by Amplitude Marketing | Aug 11, 2023 | SEO

“Links are the currency of the web.” We’ve been told this for years, and to be fair, it was true. But not any longer. In this article, I’ll explain why manual link building is now less powerful and practical than digital PR. Relationships: The new currency of the web...
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