Google Ads API version 14.1 rolls out

Google Ads API version 14.1 is now available – two months after version 14 was released. The minor update includes additional search term data, new recommendation types and account management assistance. Why we care. The updated version of Google Ads offers a range of...

Lyft starts serving ads on its app

Lyft will start serving ads to customers on its app for the first time this week. Adverts will appear while consumers wait for their taxi, when they are matched with a driver, and for the duration of the journey. The company is also planning to roll out video ads on...

How to use SEO and CX for better organic performance

A brand’s online success relies on interconnected variables.  Two critical facets of this interdependent digital ecosystem are search engine optimization (SEO) and customer experience (CX).  When SEO and CX work together, they: Pave the way for businesses to reach the...