by Amplitude Marketing | Jun 29, 2023 | SEO
Google has allegedly been mis-selling video ads to marketers for the last three years. Advertisers working for small businesses, Fortune 500 companies and even the U.S. Federal Government have all been impacted, with the Google violating its own standards...
by Amplitude Marketing | Jun 29, 2023 | SEO
Google Analytics 4 (GA4) is a sophisticated web analytics tool. But it isn’t your only option. Despite its many advantages, there are also plenty of disadvantages to consider. Luckily, there is no shortage of analytics tools that can compete with it, both in features...
by Amplitude Marketing | Jun 29, 2023 | SEO
TikTok is testing a new feature that connects advertisers and creators in a financially beneficial way for both parties. Under the new program, titled TikTok Creative Challenge, marketers can share ad briefs with relevant U.S.-based creators, who will then have...
by Amplitude Marketing | Jun 29, 2023 | SEO
Time is running out to migrate your website from Universal Analytics to Google Analytics 4. Even though Google has been telling marketers for months to make the switch “as soon as possible“, most websites around the world ignored the warnings and were still using UA...
by Amplitude Marketing | Jun 29, 2023 | SEO
Trust and credibility are traits everyone strives to earn in life. In SEO, backlinks are an essential part of earning those coveted traits. But many people overcomplicate how easy it is to generate backlinks. There’s no need to beg site owners with a digital tin cup...
