Keyword Mapping. A Practical Guide for the Curious

Keyword mapping is popularly defined as assigning keywords to pages. But what you really need to solve the problem is assigning topics to content types.  In this article, I’ll explain the benefits of this approach and, more importantly, I’ll show…Read more...

Mastering Website Navigation: The Ultimate Guide

First, it affects your user experience—helping users find what they want will result in more conversions.  Second, it helps search engines. Because good navigation will help them better understand how you’ve organized your site and ensure PageRank flows to the…Read...

This day in search marketing history: February 9

Google Buzz launches In 2010, Google revealed its latest attempt to create a social network and compete with Facebook and Twitter. And they called it Google Buzz. Buzz was tied to two main elements – Gmail and mobile. But would users want social networking to invade...