by Amplitude Marketing | Nov 30, 2022 | SEO
In an ideal world, guarding your most valuable asset, your brand, would be effortless. But take off those rose-tinted glasses, and you wake up to the reality that competitors are posing threats to your brand in search every day of the week. You’ve risen to the top of...
by Amplitude Marketing | Nov 30, 2022 | SEO
I have an admission: I once created “doorway pages” on a large scale. In my defense, this was years before Google existed. And, it was not considered spam in those days. Doorway pages might seem like a nebulous concept for some marketers to grasp. Since Google...
by Amplitude Marketing | Nov 30, 2022 | SEO
The concept of expertise, authoritativeness and trustworthiness (E-A-T) has played a central role in ranking keywords and websites – and not just in recent years. Speaking at SMX Next, Hyung-Jin Kim, VP of Search at Google, announced that Google has been implementing...
by Amplitude Marketing | Nov 30, 2022 | SEO
In July of this year, Moz published a report analyzing an element of Google’s local results we termed “local pack headers”. About a month after publication, members of the local SEO community began noticing that the extraordinary diversity of headings we had captured...
by Amplitude Marketing | Nov 30, 2022 | SEO
By leaving JavaScript unoptimized, you risk your content not getting crawled and indexed by Google. And in the e-commerce industry, that translates to losing significant revenue, because products are impossible to find via search engines. In this article, Justyna...
