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X Continues to Entice Media Speculation with its Unconventional Comms Approach

Much of the speculation around X could be addressed by an official comms team. But maybe that’s part of the plan.

Some interesting insights into evolving discovery and consumption habits.

The more nuanced channel member analytics will give you more insight into what drives sign-ups.

Snapchat’s ARES project enables partners to utilize Snap’s AR tech in new ways.

It could be worth tuning in, especially as we head into the holiday push.

And while making money is a key first step, X’s actual revenue intake is likely to be well down on past performance.