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Inside The Arboretum: How Sprout built a 10,000-member strong community

Inside The Arboretum: How Sprout built a 10,000-member strong community

by Amplitude Marketing | Nov 30, 2023 | Social Media

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. We set out to change that. Brought to life in March 2022, The Arboretum (Arb), a virtual community...
6 ways social media impacts consumer behavior

6 ways social media impacts consumer behavior

by Amplitude Marketing | Nov 30, 2023 | Social Media

Whether consumers are laughing at their favorite brand’s infotainment content, buying products through live shopping or tuning into a try-on haul, social media is a daily staple in their lives. In The Sprout Social Index™, we found 54% of consumers say their...

YouTube Adds New Analytics Cards, Simplifies its ‘Product Drops’ Feature

by Amplitude Marketing | Nov 29, 2023 | Social Media

The latest feature updates for YouTube, including live drops, and a TV app test.

Musk Tells Advertisers to ‘Go F— Yourself’ if They Don’t Agree With His Comments

by Amplitude Marketing | Nov 29, 2023 | Social Media

Elon Musk is not backing down, despite ongoing advertiser backlash over his divisive comments.

Pinterest Launches Live Test of New Body Type Search Filters

by Amplitude Marketing | Nov 29, 2023 | Social Media

Another step towards more inclusive search on Pinterest.

Meta Publishes New Guide on How to Maximize Post-Holiday Promotions

by Amplitude Marketing | Nov 29, 2023 | Social Media

Thr guide provides some handy tips on how to maximize your post-Christmas promotions.
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