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YouTube updates unique reach calculation, adds music for still image posts

by Amplitude Marketing | May 25, 2026 | Social Media

The updated metric aims to better account for CTV, which often has multiple viewers per session. 

TikTok announces expanded partnership with Universal Music Group

by Amplitude Marketing | May 25, 2026 | Social Media

The deal will help to facilitate expanded discovery for UMG artists in the app. 

Meta launches new group-focused Forum app

by Amplitude Marketing | May 25, 2026 | Social Media

The app separates Facebook Group activity into its own platform. 
The best enterprise social media compliance tools for 2026

The best enterprise social media compliance tools for 2026

by Amplitude Marketing | May 22, 2026 | Social Media

Key takeawaysSocial media compliance tools help enterprises manage regulatory risk, approval workflows, archiving, and audit readiness across every social channel.The right tool depends on your industry, team size, and regulatory requirements, so there is no single...
The power of social commerce in the UK: Growth opportunities in 2026

The power of social commerce in the UK: Growth opportunities in 2026

by Amplitude Marketing | May 22, 2026 | Social Media

Setting up a native social shop is standard practice for UK brands. In 2026, the focus has shifted from being present to being predictive. Simply having a TikTok Shop or an Instagram catalogue is no longer a competitive advantage; it is the bare minimum. We are now...

Report looks at how LinkedIn is dominating B2B queries in AI chatbots

by Amplitude Marketing | May 21, 2026 | Social Media

A new report from Meltwater shows that LinkedIn content is highly cited by AI chatbots, especially posts from personal profiles.
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