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For legacy industries, influencer marketing is key to evolving the customer journey

For legacy industries, influencer marketing is key to evolving the customer journey

by Amplitude Marketing | Mar 26, 2024 | Social Media

When you think of influencer marketing, what comes to mind? A fitness expert touting a new athleisure brand? A get-ready-with-me video singing the praises of the latest plant-based moisturizer? Even if influencer marketing has become synonymous with industries like...
11 Social messaging apps every marketer should know in 2024

11 Social messaging apps every marketer should know in 2024

by Amplitude Marketing | Mar 26, 2024 | Social Media

Social media messaging is an integral part of daily life for most of us. Today, 70% of people agree they expect to have conversational experiences with brands on social media, too. But finding ways to talk directly to your consumers can seem intimidating. So, how can...
Powerful UK fitness influencers for your next campaign

Powerful UK fitness influencers for your next campaign

by Amplitude Marketing | Mar 26, 2024 | Social Media

Influencer marketing has quickly become an essential digital marketing strategy for businesses of all sizes. Last year, influencer ad spending was projected to reach a staggering $30.81 billion, increasing to $47.80 billion in the next three years. Understanding what...

YouTube Tests AI-Based Skip Ahead Option, Remixes of Already Remixed Shorts

by Amplitude Marketing | Mar 26, 2024 | Social Media

Some new options that lean into emerging viewer behaviors.

Florida Moves Ahead with New Laws to Restrict Teen Use of Social Media Apps

by Amplitude Marketing | Mar 25, 2024 | Social Media

The new regulations could stop all users under 14 from accessing social apps.

Instagram Tests New Option to Comment on Specific Frames Within a Carousel Update

by Amplitude Marketing | Mar 25, 2024 | Social Media

This could help to drive more focused engagement in the app.
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