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Hootsuite CEO Irina Novoselsky on marketing to Gen Z

Hootsuite CEO Irina Novoselsky on marketing to Gen Z

by Amplitude Marketing | Mar 3, 2025 | Social Media

Around this time every year, I like to reflect on my upbringing. I moved to the US from Ukraine at a young age, and my parents had less than $300 in their pocket to start an entirely new life. It shaped the way I see the world — and the way I approach business, even...

How instant-ramen marketer Samyang built Gen Alpha’s favorite brand

by Amplitude Marketing | Mar 3, 2025 | Social Media

The maker of Buldak has quickly ramped up a marketing team in the U.S. to capitalize on the brand’s consumer love evident in a viral TikTok video. 
29 influencer marketing statistics to guide your brand’s strategy in 2025

29 influencer marketing statistics to guide your brand’s strategy in 2025

by Amplitude Marketing | Mar 3, 2025 | Social Media

Influencer marketing is a rapidly evolving industry. The key performance indicators, campaign formats and content goals that defined last year’s success may not be as powerful in 2025. To help you stay informed on the latest industry tips and trends, we’ve compiled...

Google Announces Updates to Display Network Campaigns

by Amplitude Marketing | Mar 1, 2025 | Social Media

New options for your expanded Google campaigns.

TikTok Shares Latest Data on EU Content Removals and User Numbers

by Amplitude Marketing | Mar 1, 2025 | Social Media

The latest insights into TikTok’s content removals and user counts in Europe.

Pinterest Plans to Roll Out More Transparent AI Labeling on Posts

by Amplitude Marketing | Mar 1, 2025 | Social Media

Some users say Pinterest is being “overrun” by AI slop.
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