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WhatsApp marketing for small business: Strategies that work

by Amplitude Marketing | Apr 17, 2026 | Social Media

WhatsApp marketing for small business provides a direct line to your audience on a platform they already trust. In fact, according to The 2026 Social Media Content Strategy Report, 46% of marketers are increasing their investment in WhatsApp this year to capture...
Mastering social media for retail through storytelling and influence

Mastering social media for retail through storytelling and influence

by Amplitude Marketing | Apr 17, 2026 | Social Media

Social has fundamentally reshaped its role in retail. Once a digital storefront built on product posts and clicks, social media for retail has evolved into a dynamic engine for predictive storytelling, influencing every stage of the customer journey. From discovery to...
How millennials use social media: What marketers need to know

How millennials use social media: What marketers need to know

by Amplitude Marketing | Apr 17, 2026 | Social Media

Side parts. Skinny jeans. The Valencia filter. We could only be talking about one generation: Millennials. Once dismissed as unforgivably cringe, Millennials are making a pop culture comeback. After dominating the headlines for over a decade, the generation—born...

Facebook wants to scan users’ camera rolls for content

by Amplitude Marketing | Apr 16, 2026 | Social Media

The new opt-in feature is designed to mine devices for images that can be turned into postable collages and recaps, although it’s unclear whether anyone will use this.

Threads updates reply format and web UI

by Amplitude Marketing | Apr 16, 2026 | Social Media

The platform will now feature indented responses below posts, as well as a web version that more closely aligns with the app experience.

Instagram expands Your Algorithm tool to Explore

by Amplitude Marketing | Apr 16, 2026 | Social Media

The feature will now be available to all English-language users and will allow them greater capacity to control what the algorithm shows them.
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