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6 targeted Facebook KPIs to improve social media ROI

6 targeted Facebook KPIs to improve social media ROI

by Amplitude Marketing | Jun 3, 2025 | Social Media

Your Facebook marketing strategy hinges on measurable impact—not just reach. Facebook key performance indicators (KPIs) are critical to track performance, improve content based on performance and tie your efforts to business goals. But sifting through dozens of...
How to find your brand’s niche on social media

How to find your brand’s niche on social media

by Amplitude Marketing | Jun 3, 2025 | Social Media

If you download the Calm app, you’re greeted with an immediately soothing vibe when you open it. Quiet nature sounds play, the interface is designed in soft colors and you can select a variety of meditations, sounds, ASMR or even “Sleep Stories” to help your mind slow...

X Continues to Highlight Misleading Claims About its Popularity

by Amplitude Marketing | Jun 2, 2025 | Social Media

X continues to highlight that it’s the number one news app – but is that actually true?

Reddit Publishes Back-to-School Marketing Guide

by Amplitude Marketing | Jun 2, 2025 | Social Media

Some valuable, data-backed notes and pointers from the Reddit ads team. 

Elon Musk Confirms New ‘XChat’ Messaging Option Rolling Out This Week

by Amplitude Marketing | Jun 2, 2025 | Social Media

X’s updated messaging service will eventually facilitate new use cases, including payments.

Meta’s Reportedly Planning to Enable Fully Automated Ad Campaigns by Next Year

by Amplitude Marketing | Jun 2, 2025 | Social Media

By 2026, Meta’s next-level AI ad tools will be able to create and target campaigns for marketers, according to a Wall Street Journal report. 
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