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How to build a social listening strategy in 2026

How to build a social listening strategy in 2026

by Amplitude Marketing | Aug 20, 2026 | Social Media

Key takeawaysA social listening strategy is a structured plan that connects social data to specific business goals, not just a list of keywords you happen to track.The strongest strategies include five things: Clear goals, prioritized keywords and channels, defined...

TikTok explores expanding in-stream payment options

by Amplitude Marketing | Aug 19, 2026 | Social Media

The app’s China-based version highlights Douyin Pay as a key transaction option, and Bloomberg reports that a similar feature may be coming to the U.S.

How social platforms measure video views

by Amplitude Marketing | Aug 19, 2026 | Social Media

Brands and marketers may need to reconsider what counts as engagement right now in order to ensure accurate campaign reach and audience interest.

Meta highlights rising brand opportunities in women’s sports

by Amplitude Marketing | Aug 19, 2026 | Social Media

Meta’s latest report looks at the rising opportunities of engagement with women’s sports across its platforms. 

Meta AI launches for Mac

by Amplitude Marketing | Aug 19, 2026 | Social Media

The app is designed to integrate all the features from the mobile version and allow for more workflow functionality.

Meta adds AI-powered assistant for SMB owners

by Amplitude Marketing | Aug 19, 2026 | Social Media

A new tool allows small businesses to integrate analytics from multiple sources in order to optimize platform strategies.
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