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Social media KPIs: how to set and track them in 2026

Social media KPIs: how to set and track them in 2026

by Amplitude Marketing | May 7, 2026 | Social Media

Key takeawaysSocial media KPIs are the specific metrics tied to your business goals, not just any number you can track.The most important KPIs fall into six categories: engagement, awareness, conversions, ROI, customer care, and content performance.Setting effective...
Social media dashboards: 10 templates for 2026

Social media dashboards: 10 templates for 2026

by Amplitude Marketing | May 7, 2026 | Social Media

Key takeawaysA social media dashboard consolidates performance data from every platform into one view, so you can track metrics, spot trends, and report results without switching between apps.Different dashboard types serve different goals, from awareness and...
What is social media automation? A 2026 guide

What is social media automation? A 2026 guide

by Amplitude Marketing | May 7, 2026 | Social Media

Key takeawaysSocial media automation uses software to handle repetitive tasks like scheduling, reporting, and responding to messages across platforms.The best automation tools in 2026 combine AI-powered content creation with scheduling, analytics, and social listening...

Snapchat usage declined in the US and EU in Q1

by Amplitude Marketing | May 6, 2026 | Social Media

Snapchat’s user growth declined in the U.S. and EU, compounding growth concerns for the app.

Threads adds playable music stickers in-stream

by Amplitude Marketing | May 6, 2026 | Social Media

Users will be able to add tracks to their Threads updates, as a native music sharing option.

Meta adds more insight tools to Edits to enhance video projects

by Amplitude Marketing | May 6, 2026 | Social Media

Having more insights data in-stream will help creators build better, more effective video projects.
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