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How to leverage nanoinfluencers to increase engagement and ROI

How to leverage nanoinfluencers to increase engagement and ROI

by Amplitude Marketing | Aug 19, 2025 | Social Media

There’s more than one way to be an influencer. And it doesn’t always start with a massive following. Influencer marketing is evolving and more brands are partnering with the smallest tier of them all: nanoinfluencers. These creators may only have a few thousand...
From search to social: Inside the billions shifting to social-first marketing

From search to social: Inside the billions shifting to social-first marketing

by Amplitude Marketing | Aug 19, 2025 | Social Media

When Unilever’s CEO announced plans to reallocate half of the company’s media budget to social, it signaled a massive shift. Forward-looking executives at the world’s biggest brands are no longer just testing the waters with social media. They’re diving in headfirst....

Reddit Highlights Sports Engagement in the App

by Amplitude Marketing | Aug 18, 2025 | Social Media

Reddit says that sports discussion is seeing big increases in the app. 

Instagram Considers Counting Screenshots in its Engagement Metrics

by Amplitude Marketing | Aug 18, 2025 | Social Media

A new consideration for your IG strategy?

YouTube Adds ‘Trim Silence’ Option to Podcast Playback

by Amplitude Marketing | Aug 18, 2025 | Social Media

A new option for a more custom podcast listening experience.

Meta Merges More Data Points into ‘Views’

by Amplitude Marketing | Aug 18, 2025 | Social Media

Third party providers will no longer be able to display ‘impressions’ and ‘page fans’ metrics.
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