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How to rethink the social media marketing funnel with a flywheel

How to rethink the social media marketing funnel with a flywheel

by Amplitude Marketing | Jul 6, 2026 | Social Media

The traditional social media marketing funnel assumes that people move from awareness to consideration to conversion in a straight line. But today, buying behavior rarely works that way. Think about the last thing you bought after seeing it on social. Maybe you saw a...

X launches livestream studio to simplify live broadcasts

by Amplitude Marketing | Jul 5, 2026 | Social Media

The updated livestreaming platform on desktop will provide more options for live video creators. 

Majority of US adults support social media bans

by Amplitude Marketing | Jul 5, 2026 | Social Media

A new study from Pew Research found that most Americans are in favor of some kind of restrictions, with only 20% opposing the idea.

Meta launches Pocket creative app

by Amplitude Marketing | Jul 5, 2026 | Social Media

The artificial intelligence-powered platform is designed to let users generate interactive “gizmos” via text prompts.

Meta allowed ads promoting child sexual abuse in India

by Amplitude Marketing | Jul 5, 2026 | Social Media

The BBC said that promotions for abusive videos appeared on the social media giant’s apps, although the offending materials were subsequently removed.  

YouTube confirms new music options for carousels

by Amplitude Marketing | Jul 5, 2026 | Social Media

The platform also outlined Studio changes, which are designed to streamline access to copyright and monetization information.
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