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TikTok’s Phasing Out its Custom Identity Option for Advertisers

by Amplitude Marketing | Jan 7, 2026 | Social Media

Ensure that your details are up to date in order to keep running TikTok ads.
5 ways social media impacts consumer behavior

5 ways social media impacts consumer behavior

by Amplitude Marketing | Jan 7, 2026 | Social Media

The era of passive social media use is over. Social media is now a measurable driver of the whole customer journey for almost every demographic, and its importance demands a nuanced, strategic and evolving response from brands. Social media’s impact on consumer...
How to use Pinterest to grow your brand in 2026

How to use Pinterest to grow your brand in 2026

by Amplitude Marketing | Jan 7, 2026 | Social Media

Pinterest is home to a creative, buyer-ready community, making it an ideal network to include in your social media marketing strategy. Pinners save 1.5 billion posts weekly, and over 50% of these users see Pinterest as a network they can shop on. That makes Pinterest...
20 Australian travel influencers driving tourism campaigns in 2026

20 Australian travel influencers driving tourism campaigns in 2026

by Amplitude Marketing | Jan 7, 2026 | Social Media

When Australians scroll Instagram or TikTok dreaming about their next holiday, it’s often a travel influencer—not a travel agent—who sparks their wanderlust. Their authentic stories turn destinations into must-visit experiences. For travel, tourism and lifestyle...

Planning for 2026: The AR Shift

by Amplitude Marketing | Jan 6, 2026 | Social Media

Augmented reality glasses will become a reality in 2026, and marketers will need to take note. 

xAI Raises an Additional $20 billion in Investment

by Amplitude Marketing | Jan 6, 2026 | Social Media

But the parent company of X faces an uphill battle to meet its lofty revenue goals.
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