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Google Adds Search Data to Demand Gen Campaigns, Improved CTV Conversion

by Amplitude Marketing | Jan 22, 2026 | Social Media

Google’s latest Demand Gen updates could help you drive improved response.
Twitter SEO: How to boost visibility on X and Google

Twitter SEO: How to boost visibility on X and Google

by Amplitude Marketing | Jan 22, 2026 | Social Media

Search behavior has fundamentally changed. Today, discovery happens everywhere, and users now find products, solutions and brands directly on social networks. With its blend of real-time content and direct engagement, social media is a primary search destination. That...

X Adds Starter Packs to Help Users Find Relevant Creators

by Amplitude Marketing | Jan 21, 2026 | Social Media

Which is the same feature that Bluesky and Threads also have.

Instagram Tests Changing ‘Following’ Display to ‘Friends’

by Amplitude Marketing | Jan 21, 2026 | Social Media

The change puts more emphasis on mutual follows, which could alter the dynamics of the app.

Meta Announces Funding Grants for Research Into AI Glasses Use

by Amplitude Marketing | Jan 21, 2026 | Social Media

Meta’s looking for uniwue, valuable use cases for its AI glasses.

TikTok Adds More Control Options to Smart+ Campaigns

by Amplitude Marketing | Jan 21, 2026 | Social Media

Some new options for your AI-powered TikTok campaigns. 
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