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X launches MLB Gametime experience

by Amplitude Marketing | Oct 8, 2026 | Social Media

Similar to its NFL hub, the dedicated space will feature real-time scores and conversations designed to enhance engagement among the platform’s sports fans.

TikTok announces its first European Bestseller of the Year

by Amplitude Marketing | Oct 8, 2026 | Social Media

The 2026 BookTok honor went to author Rebecca Yarros’s novel “Fourth Wing” on a list that also included author Rachel Reid’s book “Heated Rivalry.”

X’s Grok bots get analytic search capabilities

by Amplitude Marketing | Oct 8, 2026 | Social Media

The bots will be able to respond to conversational queries and search in-app posts and brand mentions, offering trend insights to marketers.

X adds liveness check to counter bots

by Amplitude Marketing | Oct 8, 2026 | Social Media

The app’s new bot profile detection tool is designed to test whether suspect profiles are run by human users.
How Atlas Copco Group built a proactive reputation intelligence model

How Atlas Copco Group built a proactive reputation intelligence model

by Amplitude Marketing | Oct 8, 2026 | Social Media

Reputation risk often shows up in small ways first. Customer concerns in one market, inconsistent messaging in another. Different teams respond to the same issue in different ways. Individually, they may seem minor. Together, they can reveal a much bigger problem....
How to use social listening and media monitoring for corporate reputation management

How to use social listening and media monitoring for corporate reputation management

by Amplitude Marketing | Oct 8, 2026 | Social Media

You spend years managing a vibrant, positive brand reputation—nailing the customer experience, delivering great service and watching your reputation thrive. But all it takes is one viral post to make that hard work feel like it’s disappearing overnight. Even the most...
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