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7 real-world examples of brands using Sprout Social AI to drive results

7 real-world examples of brands using Sprout Social AI to drive results

by Amplitude Marketing | Feb 3, 2026 | Social Media

As social media marketing matures, the role of the social team continues to grow alongside it. In a single day, one team might publish content, manage a spike in comments, respond to customer questions and explain performance to leadership. Each task produces new...
How to improve alumni engagement with social media: A guide for UK institutions

How to improve alumni engagement with social media: A guide for UK institutions

by Amplitude Marketing | Feb 3, 2026 | Social Media

The days of mass emails and faceless alumni newsletters are over. Modern graduates demand genuine, two-way conversations and personalised experiences. To truly unlock loyalty, mentorship, and vital support, you must shift your strategy. Activate your presence where...

2026 Social Media Benchmarks [Infographic]

by Amplitude Marketing | Feb 2, 2026 | Social Media

The report looks at the latest engagement trends across the major social apps.
What local SEO is and how to improve your local ranking

What local SEO is and how to improve your local ranking

by Amplitude Marketing | Feb 2, 2026 | Social Media

Organic content and paid ads often attract local customers, but social search is changing how customers find your business. According to the Sprout Social Q2 2025 Pulse Survey, over one in three consumers skip search engines and instead use social media to find...

xAI Releases Updated Video Generation Process in Grok

by Amplitude Marketing | Feb 2, 2026 | Social Media

X’s latest video generator sees improvements in various aspects. 

Snapchat Says its Restricted 415k Teen Accounts in Australia

by Amplitude Marketing | Feb 2, 2026 | Social Media

Though Snap also says that the teen social ban has various flaws.
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