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Meta Expands Ad Targeting Restrictions for Teens, Adds New Ad Control Center for Young Users

by Amplitude Marketing | Jan 10, 2023 | Social Media

Meta’s moving to provide more measures to protect young users.
Instagram Stories: The complete guide for your brand

Instagram Stories: The complete guide for your brand

by Amplitude Marketing | Jan 10, 2023 | Social Media

Instagram Stories have become a big deal. They’ve become so popular that 83% of marketers said they plan to use Stories for influencer marketing. They’re tap-friendly and time-sensitive, which makes them highly appealing to the average Instagram user. Moreover,...
Social media benchmarks by industry in 2023

Social media benchmarks by industry in 2023

by Amplitude Marketing | Jan 10, 2023 | Social Media

Sharing your performance data without including industry-specific social media benchmarks is like putting on a play without setting the stage. Sure, people will get what you’re saying, but they’ll probably come to their own conclusions about the bigger picture....

How to Take Advantage of Meta’s Advantage+ Shopping Campaigns

by Amplitude Marketing | Jan 9, 2023 | Social Media

Meta’s Advantage+ shopping campaigns have emerged as a valuable option for eCommerce brands.

Meta Launches Live Roll-Out of VRS System to Mitigate Unintended Bias in Ad Exposure

by Amplitude Marketing | Jan 9, 2023 | Social Media

The VRS system works as a check, of sorts, to ensure that ads on Facebook and IG are being shown to a broad spectrum of users.

Twitter Adds ‘Hashfetti’ Effect to Branded Hashtag Campaigns

by Amplitude Marketing | Jan 9, 2023 | Social Media

The new option will see a flood of hashmoji fall down the screen when tapped.
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