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How to calculate engagement rate: 2026 formulas & benchmarks

How to calculate engagement rate: 2026 formulas & benchmarks

by Amplitude Marketing | Jun 11, 2026 | Social Media

Key takeawaysEngagement rate measures how many people interact with your social content relative to reach, impressions, or follower count. It includes actions like likes, comments, shares, and saves, but not passive views.The most common formula is engagement rate by...

Snapchat announces activations for FIFA World Cup 2026

by Amplitude Marketing | Jun 10, 2026 | Social Media

The app will offer new in-app fan gear, themed Lenses, and exclusive player insights and creator coverage of the games.

Pinterest adds Amazon Storefront linking

by Amplitude Marketing | Jun 10, 2026 | Social Media

Eligible creators can now include affiliate links in the Pins, allowing their followers to easily shop products directly from the app.

Instagram extends Your Algorithm to the main feed

by Amplitude Marketing | Jun 10, 2026 | Social Media

The feature allows users to customize their feeds and choose what topics they’re interested in, based on individual in-app activity.

LinkedIn launches its eighth puzzle game

by Amplitude Marketing | Jun 10, 2026 | Social Media

Wend combines traditional word search puzzles with Wordle-style gameplay, and offers another way for users to engage in “friendly competition,” said a company exec.

LinkedIn launches its own Creator Marketplace

by Amplitude Marketing | Jun 10, 2026 | Social Media

The new section will offer brands an opportunity to partner with creators in the U.S. and Canada in order to reach their followers.
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