by Amplitude Marketing | Aug 1, 2024 | SEO
Google announced a number of image-related Search features today, including updates to how Google Search handles deepfakes and expanding the About this image feature to Circle to Search and Google Lens. Deepfakes in Google Search Google has updated Google Search...
by Amplitude Marketing | Aug 1, 2024 | SEO
Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. While there are a number of well-made third-party reporting tools, many are pricy and inaccessible to all PPC managers, either due to...
by Amplitude Marketing | Aug 1, 2024 | SEO
Are you considering blocking AI bots? Perhaps you think it’s crazy but want to see who it is. Tom Capper digs into the robots.txt of major sites to reveal who is blocking AI bots.
by Amplitude Marketing | Jul 31, 2024 | SEO
One person’s challenge is another person’s opportunity. Being able to cut through red tape and get things implemented is a super power. Here are challenges you’ll need to overcome to be successful in the world of enterprise SEO. Enterprise companies…Read more...
by Amplitude Marketing | Jul 31, 2024 | SEO
So what are the competitor analysis tools for the “rest of us”? Here’s a selection of excellent tools that offer the same functionalities as these enterprise-level solutions, and more, for under $300 each or even for free: How I tested…Read more ›
by Amplitude Marketing | Jul 31, 2024 | SEO
Often, buyer intent keywords include words related to buying, deals, discounts, reviews, and comparisons. These keywords can suggest looking for directions to get a product or service, too. Using buyer keywords for content optimization or advertising helps you reach...
