by Amplitude Marketing | Aug 30, 2024 | SEO
A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets. Yelp will argue that Google harms consumers...
by Amplitude Marketing | Aug 30, 2024 | SEO
For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: Bidding techniques. Keyword match types. Campaign setting adjustments. Ad copy changes. This article delves into those tests, explaining...
by Amplitude Marketing | Aug 30, 2024 | SEO
AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. Companies can develop robust forecasting and budgeting models that focus on data-driven decisions. This approach enables customized strategies that align with...
by Amplitude Marketing | Aug 29, 2024 | SEO
Google is rolling out two new features to help you navigate the evolving digital privacy landscape and strengthen first-party data strategies. Why we care. Despite Google deciding to roll back on its plans to remove third-party cookies, with privacy regulations still...
by Amplitude Marketing | Aug 29, 2024 | SEO
Google’s legal troubles appeared to worsen yesterday as the judge of the adtech antitrust trial delivered sharp criticism of the tech giant, signaling possible consequences for its business practices. What happened: During the pre-trial motion hearings, Judge Leonie...
by Amplitude Marketing | Aug 29, 2024 | SEO
Black Friday, Christmas, Valentine’s Day – these aren’t just dates on a calendar; they’re golden opportunities for savvy marketers. A well-planned pay-per-click (PPC) strategy can mean the difference between riding the wave of seasonal demand and getting lost in the...
