by Amplitude Marketing | Sep 4, 2024 | SEO
Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. This beta feature is currently only available to a limited number of ad accounts, making it a rare find. Why we care:...
by Amplitude Marketing | Sep 4, 2024 | SEO
Microsoft Advertising rolled out several updates this September, building on recent advancements in AI and retail media. Following August’s highlights on Joint Business Plans and AI-driven insights, these new features are designed to make advertising more efficient,...
by Amplitude Marketing | Sep 4, 2024 | SEO
Since ChatGPT came on the scene in late 2022, PPC marketers have a new way of using artificial intelligence. We use AI-powered platforms like ad engines, third-party management tools and copywriting software daily. With generative AI tools like ChatGPT, you can use...
by Amplitude Marketing | Sep 4, 2024 | SEO
Google Trends will stop sending emails for subscriptions you set up within Google Trends. Google said it is turning down the email subscription service as of October 29, 2024. Instead, Google says you should use RSS feeds or check the site manually for those alerts....
by Amplitude Marketing | Sep 4, 2024 | SEO
Over the last 20 years of speaking to clients, I’ve developed a list of questions that have been instrumental in fostering better long-term relationships. There are many questions you can ask, but I’ve created a list of key questions I usually ask during the pitch...
by Amplitude Marketing | Sep 3, 2024 | SEO
If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: Although the math is simple, actually doing this exercise in real life is tricky, for a few reasons. The most important: it’s…Read more ›
