by Amplitude Marketing | Aug 31, 2024 | SEO
Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context for advertisers trying to understand their performance...
by Amplitude Marketing | Aug 30, 2024 | SEO
After disavowing, traffic (as reported by GSC) fell by 7.1%: Before disavowing, according to GSC, traffic to these posts was trending slightly upward: After disavowing? Slightly downward: However, Ahrefs’ organic traffic estimates tell a slightly different story....
by Amplitude Marketing | Aug 30, 2024 | SEO
Outsourcing SEO allows you to leverage expert knowledge and free up time for other critical aspects of your business. To outsource effectively, you’ll need to hire an SEO freelancer or an SEO agency and decide what parts of your SEO…Read more ›
by Amplitude Marketing | Aug 30, 2024 | SEO
Google Ads added a new Categories tab under the Products section. It appears to pull from the google_product_category attribute. Why we care: These ecommerce insights may give you a clearer view of performance metrics, demand trends and actionable recommendations to...
by Amplitude Marketing | Aug 30, 2024 | SEO
A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets. Yelp will argue that Google harms consumers...
by Amplitude Marketing | Aug 30, 2024 | SEO
For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: Bidding techniques. Keyword match types. Campaign setting adjustments. Ad copy changes. This article delves into those tests, explaining...
