by Amplitude Marketing | May 10, 2022 | SEO
Marketing is more complex than ever. And its evolution is accelerating. Agile, automation, blockchain, attribution… web3, DMP, CDP, DKIM… the metaverse… Keeping up is essential. Are you? Test your martech IQ with our fun and informative 10-question quiz! Once you’re...
by Amplitude Marketing | May 10, 2022 | SEO
Google has updated its Google Business profile guidelines page under the “guidelines for chains, departments & individual practitioners” to allow virtual food brands to be listed with “conditions.” One of the more popular virtual food brands is MrBeast Burgers, a...
by Amplitude Marketing | May 10, 2022 | SEO
Companies make investments all the time. The intention of any investment is to fund something now that will deliver a return later. So why is the investment not there for an acquisition channel like SEO? My theory: Investments in SEO are compounding in nature. It can...
by Amplitude Marketing | May 10, 2022 | SEO
You’re an expert in SEO, but when you engage with a new client, you aren’t an expert in what they do. But you do need to learn fast. Hopefully, the client is a subject matter expert with tens of thousands of experience hours under their belt. As an SEO agency or...
by Amplitude Marketing | May 10, 2022 | SEO
The popular automatic display ad type Responsive Display Ads (RDAs) will be undergoing a major transformation in the second half of this year. RDAs have been the default display option since 2018 and these new enhancements are geared toward a better mobile offering...
by Amplitude Marketing | May 10, 2022 | SEO
Over the next six months, Google is going to employ machine learning and AI to alter the hours of operation on 20 million Google Business Profiles. Google has good reason for pursuing accuracy in their local index, but local business owners have even better reason to...
