by Amplitude Marketing | May 25, 2022 | SEO
Seven new updates – the most interesting being the ability to optimize for in-store sales – are coming to Performance Max (PMax) campaigns. Performance Max, Google’s newest campaign type, is a major focus of this year’s Google Marketing Live. Here’s a recap of all the...
by Amplitude Marketing | May 25, 2022 | SEO
Google today is announcing a big visual change to apparel searches – one which will create a unique blend of Google Ads advertisements and organic listings. If you’re a retailer running shopping ads, this is one update you need to know about. Here’s what Google is...
by Amplitude Marketing | May 25, 2022 | SEO
Google’s annual Marketing Live event is just about to kick off – and Google is unveiling a slew of updates to its ad products. Announcements from this year’s event are heavy on automation, Performance Max and YouTube Shorts, as expected. Here’s everything marketers...
by Amplitude Marketing | May 25, 2022 | SEO
Your once-a-year opportunity to explore actionable, elite, brand-safe tactics that drive campaign success and keep you a cut above the competition is here: SMX Advanced is happening online, June 14-15… and your free All Access pass awaits you. Programmed by the Search...
by Amplitude Marketing | May 25, 2022 | SEO
There is a lot of negativity out there when it comes to Google Analytics 4. I get it. It’s a new product that looks, feels and works differently from what we’re all used to in Universal Analytics. And, as many readers would rightly suggest, it’s still missing...
by Amplitude Marketing | May 25, 2022 | SEO
By expanding the ways you talk about your product, you attract more users, which in turn scales your SEO strategy by giving you more relevant keywords to rank for. Let’s find out how using synonyms in your product-led SEO strategy can slingshot your growth...
