by Amplitude Marketing | Jun 3, 2022 | SEO
Creating custom, campaign-specific landing pages is resource-intensive, and not every team has the necessary tools, expertise, or personnel to build the content. So, how do you know if you need a custom page, or if you can safely send paid traffic to an organic page...
by Amplitude Marketing | Jun 2, 2022 | SEO
How to know which one your website needs more? Read on to learn: What is on-page SEO? What is off-page SEO? Why are on-page SEO and off-page SEO important? What factors impact on-page SEO? What factors impact off-page SEO? On-page…Read more ›
by Amplitude Marketing | Jun 2, 2022 | SEO
ABM is more than just another marketing channel to add to your mix. It’s a complete go-to-market strategy that requires new processes, better collaboration, and more accountability. But don’t let that intimidate you. We’re here to help you get started and create a...
by Amplitude Marketing | Jun 2, 2022 | SEO
Apple Search users will soon notice a new campaign pricing type. CPT, or cost-per-tap is Apple’s version of CPC, or cost per click. It is calculated by dividing your total spend by the number of taps your ad received. Apple Search ads help people discover your app...
by Amplitude Marketing | Jun 2, 2022 | SEO
Earlier this quarter, Google announced a series of changes coming to Merchant center that retailers should be aware of. Here’s a recap. Pause attribute. In April, Google announced a ‘pause’ attribute to temporarily halt ads. This lets merchants the ability to...
by Amplitude Marketing | Jun 2, 2022 | SEO
Later this month Google will roll out a change to the condition attribute for shopping ads. If you’re a retailer, your products could be disapproved if you have the incorrect attribution set. A condition attribute tells potential shoppers about the condition of the...
