by Amplitude Marketing | Jun 16, 2022 | SEO
Google changed how it is displaying errors within some of the Search Console reports to show only valid or invalid classifications, the company announced today. Instead of the coverage report showing errors, valid with warnings and valid; now the report just shows...
by Amplitude Marketing | Jun 16, 2022 | SEO
Anyone who manages paid marketing channels knows the importance of being able to accurately report on metrics and KPIs. Typically, marketers are looking to see if their campaigns are driving traffic, conversions, and ultimately pipeline for their go-to-market team....
by Amplitude Marketing | Jun 16, 2022 | SEO
Content optimization directly impacts ROI. The better the content for users and search engines, the more it drives results such as visibility, traffic, conversions, and loyalty. Even Ross Hudgens confirms it to be a mature content marketing strategy. That’s why we...
by Amplitude Marketing | Jun 16, 2022 | SEO
Google Ads is very competitive and Google uses an auction system to decide which ads to show. With so much competition, how can advertisers improve their performance on Google Ads? In this post, Tanuja discusses the importance of Quality Score when it comes to winning...
by Amplitude Marketing | Jun 15, 2022 | SEO
In the last few months, Microsoft Bing has quietly launched a new retail marketplace to compete against Google. Early adopters. Only a couple hundred US-based online sellers have been part of the early launch. There is no word yet on when the new marketplace will be...
by Amplitude Marketing | Jun 15, 2022 | SEO
Day 1 of SMX Advanced 2022 opened today with a keynote by Jaimie Clark, VP of SEO at Centerfield. It was packed full of insights around creating authoritative content that Google ranks and searchers need. The Wirecutter migration: SEO + content + rebrand Before Clark...
