by Amplitude Marketing | Jul 29, 2022 | SEO
Google has made a variety of significant updates to its Search Quality Rater Guidelines. The most significant overhauls were to Google’s definitions of YMYL (Your Money, Your Life), and the extent to which E-A-T matters as a matter of page quality. Google provided...
by Amplitude Marketing | Jul 29, 2022 | SEO
Neeva has revealed how it instructs human evaluators to rate its search results, specifically for technical queries. Like Google (which, coincidentally, updated their quality rater guidelines today), Neeva uses human raters to assess the quality of its search...
by Amplitude Marketing | Jul 29, 2022 | SEO
Google has updated its search quality raters guidelines today, this is an update from the October 2021 update. You can download the full 167-page PDF raters guidelines over here. This version has refreshed language in the new overview section, a refined YMYL section,...
by Amplitude Marketing | Jul 29, 2022 | SEO
Entity search can be a massive competitive advantage. But you first need to build your entity-based strategy. This article will cover how to create a robust entity-first strategy to help our content and SEO efforts. Most common challenges search and content marketers...
by Amplitude Marketing | Jul 28, 2022 | SEO
At the risk of sounding like a salesman, let me tell you that not only do these marketing tactics exist, but they’re also actually some of the most effective ones. We’ve been using them, other marketers use them, and most…Read more ›
by Amplitude Marketing | Jul 28, 2022 | SEO
I started blogging in 2015. From a blog about breakdancing to being a professional content marketer, I’ve learned a lot along the way. In this post, I’ll share the 20 blogging tips I wish I had known when I started.…Read more ›
