5 tips for strong media planning during a recession

By now, we’ve all seen the headlines warning of a downturn in the economy. Some advertisers have preemptively reduced marketing expenses to prepare for this downturn, and other brands have even paused their budgets altogether.  But despite all the negative news and...

5 Amazon product listing optimization must-haves

What exactly does it mean to have your Amazon product listing be fully optimized? And why does it matter? Every aspect of the product listing page can be seen as an opportunity for optimization: Product titles.Descriptions.Bullet points.Images.Keywords.Vital product...
How to Create SEO SOPs to Scale Organic Traffic

How to Create SEO SOPs to Scale Organic Traffic

Things like adding meta tags, maintaining a proper URL structure, adding internal links, and optimizing your images are all easy to do… but also easy to forget. Recording SEO tasks in SOP documents means they will never be forgotten—and, once…Read more ›
Email marketing webinar: Find the right platform

Email marketing webinar: Find the right platform

Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. During this webinar, you’ll learn how Hertz has tackled their ESP sprawl, grew...

Google releases simple, centralized tag solution

Google has just announced the Google tag – a simple, centralized, reusable tag that’s built to improve data quality and adopt new features without having to modify and install more code. The Google tag is an upgrade and rebrand of the global site tag. What is the...