SEO is marketing

SEO often exists on an island of its own.  Still.  In 2022. Getting buy-in for an SEO investment is already difficult enough. But we also face the challenge that many companies still question where it fits in with their overall marketing budget. You’d think we’d have...
The complete guide to on-page optimization

The complete guide to on-page optimization

Ranking high on SERPs requires much effort. To succeed, make sure your page offers supreme value and a unique experience to your target audience. In this article, we will discuss how on-page SEO can improve the quality of your page so that it has a leg to stand on...
Bad website design: Bad for SEO, UX and business

Bad website design: Bad for SEO, UX and business

I tell my clients two things to frame organic search discussions around content and user experience: Search engines want to provide answers to their users in one click or less.If you design your website with the idea of getting answers to visitors’ questions as...