by Amplitude Marketing | Aug 16, 2022 | SEO
When Google announced they were improving featured snippets using the power of MUM, some of the wording around aligning with consensus reminded me of things that are described in the search quality evaluator guidelines (a.k.a., the Quality Rater Guidelines, or QRG). ...
by Amplitude Marketing | Aug 16, 2022 | SEO
Understanding how your users engage with your brand is vital to delivering a great customer experience. This is why you shouldn’t overlook the customer journey. It allows you to shape your website’s user experience (UX) and content strategies based on the people who...
by Amplitude Marketing | Aug 16, 2022 | SEO
There are plenty of impressive tactics or metrics that aren’t often discussed, not necessarily because they aren’t important, but because it’s easy to get locked into the rhythm of reporting on traffic and sales. With that in mind, let’s look...
by Amplitude Marketing | Aug 13, 2022 | SEO
Yet, Zapier’s blog alone brings 1.6M organic visits every month. That’s traffic worth about $3.7M and 67.5% of its overall organic traffic. So let’s see why Zapier didn’t turn away from SEO and how it managed to make SEO work…Read more ›
by Amplitude Marketing | Aug 13, 2022 | SEO
Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. The simple solution? Entrusting your email marketing to a reliable and scalable...
by Amplitude Marketing | Aug 12, 2022 | SEO
Google had a data logging error that impacted the Discover performance report in Google Search Console. This occurred on July 26, 2022 and may result in a drop in the number of clicks and impressions that Google logged. This did not impact your rankings or visibility,...
