by Amplitude Marketing | Aug 24, 2022 | SEO
Four years after the launch of GDPR and one year after Apple’s App Tracking Transparency release, marketers are still grappling with the reality of the privacy-first era as it turns the marketing “best practices” of the last decade on its head and exposes a level of...
by Amplitude Marketing | Aug 24, 2022 | SEO
Natural language processing opened the door for semantic search on Google. SEOs need to understand the switch to entity-based search because this is the future of Google search. In this article, we’ll dive deep into natural language processing and how Google uses it...
by Amplitude Marketing | Aug 23, 2022 | SEO
Learn which key technical SEO and website health metrics you should be including in your marketing KPIs — and how to demonstrate the impact of organic search and website health on your wider business goals. From website traffic and click-through rates to sales...
by Amplitude Marketing | Aug 23, 2022 | SEO
We’re expecting the Google helpful content update to launch this week. Does the announcement have you concerned? Aleyda Solis posted a poll on Twitter to ask SEOs. The final results: No! My content is helpful: 44.1%Unsure tbh! Let’s see: 46.6%Yes! Will prune/improve:...
by Amplitude Marketing | Aug 23, 2022 | SEO
Twitter announced that they’ve launched three new and improved measurement solutions to all advertisers globally. Improved Twitter pixel The new Twitter pixel has additional functionality such as allowing advertisers to measure more actions, such as add-to-cart....
by Amplitude Marketing | Aug 23, 2022 | SEO
Pinterest just introduced an easier way for shoppers to check out on their platform. Hosted checkout is here. Hosted checkout is being launched first on Shopify and provides Pinterest merchants and advertisers an easier way for their shoppers to check out. The new...
