How to control Performance Max campaigns

How to control Performance Max campaigns

Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Here we’ll...

A Guide to Franchise SEO

The more locations your particular business has, the bigger a challenge SEO presents, as there are many contextual and technical considerations to take into account. Chris shares the strategy he and his team use when a business needs franchise SEO.
SEO for Plumbers: The Complete Guide

SEO for Plumbers: The Complete Guide

This means that if you want to attract more customers to your plumbing business, the first page of Google is where you need to be.  This guide teaches you how to get there from start to finish.  Let’s kick things…Read more ›

How to audit your Google Ads account like a pro

Brad Geddes is no stranger to paid search. And as one of the co-founders of Adalysis, he’s done his fair share of audits. In an SMX Advanced session, he provides a framework for how to audit your own accounts, or perform audits for client proposals. Let’s dive in. Why...
7 useful Excel formulas and functions for PPC

7 useful Excel formulas and functions for PPC

My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance data, the optimizations become obvious. Leaning into Excel skills can help you become a more efficient worker and improve...