by Amplitude Marketing | Sep 9, 2022 | SEO
Nora Ephron tells the story of when she first fell in love with journalism. Her journalism teacher, Mr. Simms, asked the class to write the lead for an article using these facts: “Kenneth L. Peters, the principal of Beverly Hills High School, announced today that...
by Amplitude Marketing | Sep 8, 2022 | SEO
Most marketers work day in and day out to stay on top of how their market is evolving, but just one unexpected factor can shift the entire trajectory of your industry. Join this webinar for an eye-opening discussion about how to identify consumer concerns, determine...
by Amplitude Marketing | Sep 8, 2022 | SEO
YouTube is now allowing sports betting ads to serve on the masthead as long as the ads comply with the related gambling and games policy. Recent masthead updates. Additional masthead updates were released in June for alcohol and prescription drugs. Full-day masthead...
by Amplitude Marketing | Sep 8, 2022 | SEO
Google is slowly rolling out new Setup columns at the campaign and ad group levels. What is a Setup column. The new Setup column was first noticed by Steve Seeley, who posted about the update on Twitter. The Setup column includes information about: Disapproved...
by Amplitude Marketing | Sep 8, 2022 | SEO
The staggering amount of global change in the last 24 months has presented search marketers with an unrivaled amount of challenges… and opportunities. Are you prepared for the impending shift to Google Analytics 4? What do AI and ML mean for content – today and in the...
by Amplitude Marketing | Sep 8, 2022 | SEO
SEO and content are both powerful on their own. But it’s the combination of the two where you see the best results. It isn’t just optimizing your content for search but instead, taking a different approach and creating a single SEO content strategy. When we talk about...