by Amplitude Marketing | Apr 18, 2025 | SEO
We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page, compared to similar informational keywords without an AI Overview. Thanks…Read more...
by Amplitude Marketing | Apr 18, 2025 | SEO
Ever felt priced out of MozCon or too far to attend? Early Bird tickets are live for new London and NYC events—grab yours now and learn SEO that actually works.
by Amplitude Marketing | Apr 17, 2025 | SEO
How do you do that? How do you actually rank for a keyword? Follow this guide to find out how. Just because a keyword exists doesn’t mean it’s the right one to target. Sometimes a keyword is merely a subtopic…Read more ›
by Amplitude Marketing | Apr 15, 2025 | SEO
But in the age of AI-driven search, originality is not the boon we think it is. It might even be a liability… or, at best, a long game with no guarantees. Because here’s the uncomfortable truth: LLMs don’t reward firsts.…Read more ›
by Amplitude Marketing | Apr 13, 2025 | SEO
Have you ever found the idea of repurposing content overwhelming? Maybe you just don’t know where to start when it comes to reaching new audiences with your existing content. In this episode of Whiteboard Friday, Caitlin walks us through how AI can help get you over...
by Amplitude Marketing | Apr 9, 2025 | SEO
This is a recipe for mediocrity. Competitors don’t always know what they’re doing. Their campaigns might be underperforming, and blindly following them could land you in the same hole. You also don’t want to get into a copying war and…Read more ›
