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Should You Buy Backlinks in 2022? It Depends

Should You Buy Backlinks in 2022? It Depends

by Amplitude Marketing | Nov 19, 2022 | SEO

This is why many people turn to buying backlinks.  But if you’ve been offered links in exchange for money, should you do it? Is it worth the price? Or will it be a waste of money? Let’s take a look…Read more ›

Don’t fall for fake ownership requests for your Google Business Profile

by Amplitude Marketing | Nov 19, 2022 | SEO

Google Business Profiles can be claimed by the owner or business manager in Google Maps or in Google Search. When someone makes a claim for ownership of a Google Business Profile listing and if that business was already claimed by someone, the current owners will get...

YouTube just announced its 2023 class of #YouTubeBlack Voices Fund creators

by Amplitude Marketing | Nov 19, 2022 | SEO

Earlier this year, YouTube announced a new fund aimed at helping black creators find dedicated partner support, seed funding invested into the development of their channels, and the opportunity to participate in bespoke training, workshops and networking programs....
5 best practices for tracking offline conversions in Google Ads

5 best practices for tracking offline conversions in Google Ads

by Amplitude Marketing | Nov 19, 2022 | SEO

Risk-taking is part of any marketer’s job. No strategy is guaranteed to work. I like to think of myself as a calculated risk-taker. Because I have TSA PreCheck and monitor my flight status from home, I arrive at the airport just an hour before my flight. I try new...
Google’s formula for navigating economic uncertainty involves “doubling down”

Google’s formula for navigating economic uncertainty involves “doubling down”

by Amplitude Marketing | Nov 19, 2022 | SEO

Google’s formula for success requires a balance of doubling down on what’s working, and “placing calculated bets to unlock future growth.” The formula comes directly from Google’s best practices playbook. 1. Directly connect your marketing goals to real business...

Marketing in a recession: How to avoid 5 common mistakes

by Amplitude Marketing | Nov 19, 2022 | SEO

It’s hard not to be anxious about the macroeconomy right now.  Unless you’re a brand marketer in a thoroughly recession-proof industry or an agency marketer with a portfolio of clients in recession-proof industries, you’re working against an undercurrent of stress and...
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