by Amplitude Marketing | Dec 1, 2022 | SEO
Digital content creation and management seem to be more complex than ever. Workflows now need to accommodate remote workers and resources, worldwide offices, and security and privacy concerns, not to mention the growing pressure on content and creative teams to...
by Amplitude Marketing | Dec 1, 2022 | SEO
There are many questions about content length in SEO and what ranks the best. While Google says there’s no specific word count they recommend, some studies have shown that long-form content tends to rank higher than short-form. If you’re interested in writing...
by Amplitude Marketing | Nov 30, 2022 | SEO
If we squeezed the idea of marketing channels into a single picture, it’ll look something like this: Businesses use different means (content, messages, ads) to reach their audience in places where they hang out (e.g., social media, Google Search)…Read more...
by Amplitude Marketing | Nov 30, 2022 | SEO
As 2022 winds down, marketers are being asked to focus on efficiency and “do more with less.” The most successful have leveraged tools such as calculated metrics, artificial intelligence and real-time insights. In this webinar, learn how a financial institution with...
by Amplitude Marketing | Nov 30, 2022 | SEO
In an ideal world, guarding your most valuable asset, your brand, would be effortless. But take off those rose-tinted glasses, and you wake up to the reality that competitors are posing threats to your brand in search every day of the week. You’ve risen to the top of...
by Amplitude Marketing | Nov 30, 2022 | SEO
I have an admission: I once created “doorway pages” on a large scale. In my defense, this was years before Google existed. And, it was not considered spam in those days. Doorway pages might seem like a nebulous concept for some marketers to grasp. Since Google...
