by Amplitude Marketing | Dec 7, 2022 | SEO
Google Chrome is adding shortcuts to the address bar on desktop that will help you search through your bookmarks, history and tabs. Why we care. Search marketers do a lot of searching – and I’m pretty sure in our profession it’s illegal not to have dozens (hundreds?)...
by Amplitude Marketing | Dec 7, 2022 | SEO
Google has begun to push out an update to its helpful content system, this is the first big update to this update since it launched in August 2022. The update started yesterday, December 5th but it is now noticeable on December 6th, which is why Google announced this...
by Amplitude Marketing | Dec 7, 2022 | SEO
Microsoft has just announced new products and features, beta tests, upcoming features, and the expansion of two exiting products already in their portfolio. Why we care. Microsoft continues to adapt and introduce new features and products to compete with Google with...
by Amplitude Marketing | Dec 7, 2022 | SEO
Imagine walking into a grocery store, list in hand, and all of the store’s products were randomly strewn on tables displayed throughout. Odds are good that you would U-turn and make the drive to a store where things were better organized. You wouldn’t want to spend...
by Amplitude Marketing | Dec 7, 2022 | SEO
There once was a time when marketing was more art than science. Understanding whether or not your creative asset, display ad or even a TV spot was driving customers to your business took a lot of work. And there was little to no data to tell you what was working and...
by Amplitude Marketing | Dec 7, 2022 | SEO
Google is now rolling out the new search refinement-related topics feature in the top bar filters under the Google Search bar. Google previewed these search refinements at the Search On event a few months back and even saw Google testing it before that, and now they...