by Amplitude Marketing | Dec 10, 2022 | SEO
A recent Wall Street Journal article reported that Airbnb’s “strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.” This remark has sparked discussions among many...
by Amplitude Marketing | Dec 10, 2022 | SEO
As we enter 2023, several businesses are being squeezed because of rising costs. Customers are simultaneously struggling to cope with their living costs, which in turn affects companies and what products they can sell, and agencies and in-house teams come under more...
by Amplitude Marketing | Dec 9, 2022 | SEO
Publishers using the Subscribe with Google feature may see an increase in the reported clicks and impressions within the Google Search Console search performance report. This started around December 6, 2022. Google’s announcement. Google posted that on December 6,...
by Amplitude Marketing | Dec 9, 2022 | SEO
When Google launched a new spam update at the end of 2022, complaints poured in as webmasters were caught off-guard. Why are people still using outdated SEO tactics like “keyword stuffing”? Here’s what else you may have done wrong and how you can practice actual SEO...
by Amplitude Marketing | Dec 9, 2022 | SEO
Although we are all somewhat uncertain about the economy, marketers are still bullish on 2023. After recovering from the pandemic shutdowns and cutting back on budgets, growth is still predicted for next year. That growth may not be exponential, though. Because of...
by Amplitude Marketing | Dec 9, 2022 | SEO
Google’s new editing experience for Business Profiles has rolled out. While the initial sentiment isn’t positive, everyone can agree that it’s an experience. So, what has changed? The Google Business Profile Manager is still here, but the ability to edit a listing in...
