by Amplitude Marketing | Dec 7, 2022 | SEO
There once was a time when marketing was more art than science. Understanding whether or not your creative asset, display ad or even a TV spot was driving customers to your business took a lot of work. And there was little to no data to tell you what was working and...
by Amplitude Marketing | Dec 7, 2022 | SEO
Google is now rolling out the new search refinement-related topics feature in the top bar filters under the Google Search bar. Google previewed these search refinements at the Search On event a few months back and even saw Google testing it before that, and now they...
by Amplitude Marketing | Dec 6, 2022 | SEO
Customers have grown to expect tailored, timely offerings and marketers are challenged with delivering these real-time, personalized experiences to respond to their needs. As a result of this shift, enterprises are leveraging customer-centric strategies to drive...
by Amplitude Marketing | Dec 6, 2022 | SEO
Google is now rolling out continuous scroll on the desktop search results. Google initially brought continuous scroll to mobile search in October 2021 and now it is here for the desktop search results. Continous scroll is like infinite scroll but it does not go on...
by Amplitude Marketing | Dec 6, 2022 | SEO
Google has shut down Duplex on the Web and has retired its web crawler, DuplexWeb-Google. Google posted a notice of this in this help document saying “Duplex on the Web is deprecated, and will no longer be supported as of December, 2022. Any automation features...
by Amplitude Marketing | Dec 6, 2022 | SEO
If your content isn’t performing as well as you expected, or old pieces you published a few years ago are no longer relevant or pulling their weight, it’s time for an update. Specifically, it’s time to optimize your underperforming content. This is the process of...
