This day in search marketing history: January 16

Top Story In 2017, Google’s Gary Illyes explained what crawl budget is, how crawl rate limits work, what crawl demand is and what factors impact a site’s crawl budget. As Illyes explained, most sites don’t need to worry about crawl budget. “Prioritizing what to crawl,...
This day in search marketing history: January 15

This day in search marketing history: January 15

Facebook Graph Search arrives In 2013, Facebook announced a new experience that it called Graph Search. Facebook Graph Search relied heavily on Likes and other connections to determine what to show as the most relevant search results for each user. At launch, Facebook...

This day in search marketing history: January 14

R.I.P. AMP In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” We didn’t see any year-over-year declines...
AI content: Is it helpful or spam?

AI content: Is it helpful or spam?

When Google announced the helpful content update, many in the SEO industry expected AI-generated content to get hit hard.  I was expecting AI-generated content to get wiped out by this supposedly sweeping update, comparable to 2011’s Panda algorithm update. Yet, no...