Advanced image SEO: A secret manual

Image SEO is an intriguing niche because of the immediate impression images make when viewed.  Read on and I will share a comprehensive overview of my image SEO “secret manual.” In this article: The impact of images. Images in search: How they are processed and...

This day in search marketing history: February 6

Google AdWords announces Enhanced Campaigns In 2013, Google AdWords announced Enhanced Campaigns. This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized...

This day in search marketing history: February 5

Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). Basically, DA is a score, from 0-100, that “predicts how likely a website is to rank in search engine result pages.” Curious about what...

This day in search marketing history: February 4

Microsoft’s bid to buy Yahoo, Day 4 In 2008, there were some big developments following the news of Microsoft’s bid to purchase Yahoo.  Google wasn’t happy about the news. The company objected, suggesting that the move would hurt what it called the underlying...