by Amplitude Marketing | Feb 21, 2023 | SEO
We’re no longer in that phase where everyone was saying, “Video is blowing up.” Nope. Video has blown up, and it’s here. It’s there. It’s everywhere. These days, audiences expect and demand video content from creators and brands. On average, people watch 19 hours of...
by Amplitude Marketing | Feb 21, 2023 | SEO
Pay-per-click (PPC) campaigns live and die by their conversion data. Call tracking allows marketers to get valuable insights on all their campaigns. However, there can be some hesitations to use it. Brands are afraid of missing out on brand equity with an established...
by Amplitude Marketing | Feb 21, 2023 | SEO
Estimating brand reach is indeed possible. Doing it right demands nuance and a bit of tenacity in your approach, but the rewards are worth it.
by Amplitude Marketing | Feb 20, 2023 | SEO
Google stops supporting meta news keywords tag In 2018, we learned that Google had quietly dropped support for the news meta keywords tag. Google did not announce this change, which had actually happened months earlier. It was Google Webmaster Trends Analyst John...
by Amplitude Marketing | Feb 19, 2023 | SEO
Google removes ads from right side of search results In 2016, Google removed ads from the right side of its desktop search results (with two exceptions: Product Listing Ad boxes and Knowledge panel ads) in all languages, worldwide. Google Ads would only appear at the...
by Amplitude Marketing | Feb 19, 2023 | SEO
In today’s episode of Whiteboard Friday, Petra takes you through the main considerations you need to pay attention to when explaining the value of your work: commitment, concerns and objections, status versus purpose, and prioritization.
